WeChat India's advertising campaign. Imagine selling a $14 million New York City apartment entirely through Twitter or SnapChat. Emma Hao, an agent for luxury-home broker Douglas Elliman has done it. Well...that's not quite true. Hao brokered the sale through WeChat, China's most popular instant messaging app. She does this a lot, and she's not alone. "I'll put up a floor plan and say that a new property is good on the blog and the location is great. Then people will say 'I'm interested' and buy," she said. "It's really something else." An unexpected use Chinese Internet and gaming giant Tencent launched WeChat in 2011 as a voice messaging app with location services. But it's grown into a...
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